Who has that one pair of shoes they just love? Would you love them more if you knew they were made by a man paid a fair wage? Working in the slums of Guatemala working to better his community by employing young men before they are recruited by the gangs that run in the city? Would those shoes mean more to you? Would you wear them and tell that story?
Brand: The Root Collective
Country of Origin: La Limonada, Guatemala City, Guatemala
How they give back: B-Corp Certified & employ artisans within La Limonada
Products: Womens shoes & booties
What to love about The Root Collective: The Root Collective (TRC) partners with artisans in several countries around the world to produce shoes, apparel and accessories that are made with kindness. Every purchase changes lives by creating jobs with fair pay, kind labor practices, and quality that can’t be beat.
We believe that women are incredibly powerful. Women are responsible for 85% of household spending and therefore hold the key to using their money to create change in the world. Every dollar that you spend is casting a vote for the kind of world that you want to live in.
People who work in manufacturing for fashion often come from impoverished communities and do not have many opportunities for work. The jobs are typically low paying and people work in poor conditions. Our passion is to change that. We believe that people should be treated fairly and with kindness. We believe that a job can change lives and empower communities.
This is about more than a pair of shoes or a tshirt. This is about change.
Create a culture of kindness through your purchases. (from HERE)
What is on my wishlist:
What I love about TRC: Bethany is so passionate about the work that TRC does in Guatemala and the artisans she and the TRC team work with there. This relationship of working with artisans in an ethical business capacity that provides shoes to American consumers and provides on-going work for Otto and the women who weave the textiles for these shoes. What better way to preserve these talents and cultural arts than through shoes? Everyone wears shoes, and when you know the person’s name who made them how much more special is it that you get to share their story and promote a business model that benefits all those in the supply chain!
Where to find them online: