I don’t drink whiskey. I don’t like whiskey. So why in the world did I get this book? Because my husband loves Scotch, which is Scottish whiskey.
The book by Noah Rothbaum takes readers through the history of American Whiskey from the beginning through prohibition and afterwards. Not only does Rothbaum give an in-depth history but he has found early marketing and labels from the earliest distillers.
You also get the history of some of the most popular brands and how they began, I especially enjoyed the story of Maker’s Mark. It’s nice to see a strong woman in a predominantly male field making decisions and kicking butt. #likeagirl
The most interesting labels are defiantly the ones that aren’t being used anymore, and the history of how and where whiskey has moved and changed after prohibition, the World Wars and the high time of the 60’s and 70’s.
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