When I started my photography business in 2009, I had no idea what I wanted it to be but I wanted it to be associated with a name and for some reason not my own. So, I used ClarkeStudio Photography as my name. It sounded professional and put together to me. I wasn’t a fan of photographers that used their names, seemed so lack luster at the time. It was while I lived in Texas that I started volunteering at my local shelter, fostering and photographing dogs for adoption. It was during this time I knew I wanted to be a pet photographer.
After moving to Colorado, I began getting inquiries for studio sessions. Something I wanted to offer but didn’t have the space or money to start up. When I received these inquires I quickly, would forward them to another studio photographer in town that did have pets in their portfolio. After moving to the Western Slope of Colorado, I decided (or it finally hit me) that I didn’t want a studio. I didn’t want to have the expense and care of an interior space to shoot in. It’s simply not my style. I am an outdoorsy, natural light, ‘Let’s hike 1/2 on this trail before we start shooting’ photographer. And in realizing this I knew I had to change my name. So, I did what I never thought I would do and work on my photography under my name, Shelby Clarke Photo.
In changing my name I found a new freedom, to advertise myself and services instead of selling the idea of my business to potential clients.