Building my Business, day 11- Why I changed my name

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When I started my photography business in 2009, I had no idea what I wanted it to be but I wanted it to be associated with a name and for some reason not my own. So, I used ClarkeStudio Photography as my name. It sounded professional and put together to me. I wasn’t a fan of photographers that used their names, seemed so lack luster at the time. It was while I lived in Texas that I started volunteering at my local shelter, fostering and photographing dogs for adoption. It was during this time I knew I wanted to be a pet photographer.

After moving to Colorado, I began getting inquiries for studio sessions. Something I wanted to offer but didn’t have the space or money to start up. When I received these inquires I quickly, would forward them to another studio photographer in town that did have pets in their portfolio. After moving to the Western Slope of Colorado, I decided (or it finally hit me) that I didn’t want a studio. I didn’t want to have the expense and care of an interior space to shoot in. It’s simply not my style. I am an outdoorsy, natural light, ‘Let’s hike 1/2 on this trail before we start shooting’ photographer. And in realizing this I knew I had to change my name. So, I did what I never thought I would do and work on my photography under my name, Shelby Clarke Photo.

In changing my name I found a new freedom, to advertise myself and services instead of selling the idea of my business to potential clients.

Bella, ClarkeStudio Pet Photography Colorado Springs 2013
Bella, ClarkeStudio Pet Photography Colorado Springs 2013
Shelby Clarke Photo, 2014
Shelby Clarke Photo, 2014

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