Throughout my time at Stephen F Austin State University, while earning a degree in Interior Design I took a total of 2 business classes. One was accounting the other an Interior Design Business Course my final Spring Semester. So, I don’t really feel qualified to talk on building a business, none the less have one of my own.
Soon after I started my business, I quickly realized not everyone was my ‘customer’. I mean, my dog is my kid. I would lay down my life for him and when people ask my parents about grandkids, they show them his photo. I mean, how could you not?
But realizing that people would laugh, joke and even make fun of my speciality, deep down I knew there were other people out there like me. People who loved their dogs more than words could describe. It’s not that they don’t like children, it’s just they either couldn’t have children, lost their children or simply love that their dog is an awesome fur kid.
I meet most of these people in High End Boutique Pet Shops, the folks who have 45 different collars, harnesses and leashes for every season for their pup.
In the most basic terms, the customers I seek are young twenty somethings who have just gotten their first ‘baby’ and are fresh out of college and at their first ‘real world’ job, 20-30 somethings that are married or living together and don’t want children are just living for today and their dogs doing what makes them happy, 40-50 somethings that have had their human children move out or away to college and have recently added a dog to their family unit so they can have someone to love and pamper.
Now, it should be said that not everyone I have had as a client fits into my ‘ideal’. It’s not a perfect world but knowing that I can provide a service to which most people in the above categories want, and even to those who don’t fit in but still love their fur baby.
I will steer customers to photographers that are better suited for them if I feel I cannot provide them with what they want. I don’t have a studio, so if someone calls wanting studio images I will send them information on photographers who do that. I believe that knowing what I am good at helps me do better and gives my clients a good understanding of my photography philosophy and end results.
Small Business Owners, who is YOUR ideal client/customer? Bloggers, who is YOUR ideal reader?